The aim of research is to contribute to developing knowledge in a field or study, or to prove a theory. Research only becomes useful, however, when it informs action. Only then does the greater knowledge make an impact.
Impact Advantage has successfully assisted in transforming knowledge into impact through the development of appropriate strategy, and has put those strategies into practice in various sectors.
Strategy is dynamic, and must be updated as the context and environment changes. This can be done using feedback loops to monitor and evaluate the effectiveness of current strategy, and propose adaptations. Impact Advantage can assist both in the conceptualisation of the monitoring and evaluation programme and with its execution.